An Actionable Crisis Communication Plan is Essential

Courses for leaders to effectively engage the media to inform stakeholders

Fully developed Communication Guides to help you navigate difficult situations

Learn the skills needed to be an effective spokesperson for your organization

Free communications resources and information to stay at the top of your craft

Crisis Communications Planning

During an emergency, communication is a critical component of the response. Your crisis communications plan must develop detailed responses for several scenarios identified in your emergency response plan and provide clearly defined responsibilities for all people assisting with communication efforts.

Prepare and Improve as Spokesperson

A trained spokesperson must be prepared to be the face of the organization during a crisis or any time you must engage various audiences and the media. This course will detail the qualifications and skills needed to be an effective spokesperson and offer ways to prepare and improve.

communications team

Who Is On My Organization’s Crisis Communications Team?

Your organization’s crisis communications team is possibly the most important collection of people who will navigate every emergency and crisis your organization experiences. These folks are not only the conduit to your critical stakeholders, often they are the gatekeepers and evaluators of risk and decisions. They serve as the organization’s central core and coordinate the decisions and actions of other staff.

A very large organization likely has a sizable communications team to fulfill the responsibilities of a crisis communications team. However, your organization may have a communications team of one or just a handful of employees.

The question you must consider is how do you create an effective crisis communications team with people who are not professional communicators?

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Don’t do THIS with Reporters – 4 Don’ts for Media Relations

Some days, media relations is exhilarating, and some days it is quite a chore. Any seasoned media relations professional or senior management staff in an organization dreads the phone call or email from a reporter asking for comment on a story you would prefer they not do.

But the fact of the matter is they are likely not going away. You’re going to have to talk to them.

Here, we will share the four don’ts.

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A Complaint Management System to Turn a Critic Into an Advocate

Every organization has their critics and must have a complaint management plan to prevent a critic from becoming a crisis.

Sometimes, criticism is warranted. But if we’re being honest, organizations don’t always receive complaints that are warranted, or even sane.

But whether or not we believe a complaint (or the complainer) to be reasonable and rational, we must come to an internal agreement in our organization on a complaint management system. Use these 10 keys to develop and implement an effective complaint management system to turn a critic into an advocate.

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Reporters are Looking for a Sensational Story – Are You Providing One?

As outrage continues to accelerate in today’s society, media are constantly seeking the next sensational story to attract viewers and sell ads.

Though positive media stories serve to benefit your organization, sensational stories are about them – not you. They are about stirring controversy; latching on to social media trends; selling ads.

The best way to avoid being the centerpiece of a sensational story by the news media is to evaluate your organization and the ways your leadership and employees are engaging publicly.

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10 Ways to Influence People

Dale Carnegie literally wrote the book on influence with, How to Win Friends and Influence People, originally published in 1936.

Rather than summarize the contents of his book, we will provide insights from lessons learned by decades of our own experiences. Of course, a quick cross-reference with Carnegie’s book finds several overlaps because much of his book aligns to our experiences.

Take the tips detailed here and find ways to integrate them into your work. Whether you are the CEO or an entry-level employee, the ability to influence people will serve you very well.

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Your Language Should Match Your Role for Effective Communication

Imagine a kindergarten teacher showing up to a Board meeting and speaking to Board members in the same way they would their students. How awkward would that be?

Being an effective communicator means understanding who your audience is and tailoring your message and delivery for that person.

Let’s look at how to plan and deliver effective communication.

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