Communications Guides

Browse the full library of communications guides built by the TCW Academy

If you have ideas for communication guides that would help you or your organization, let the TCW Academy know and we will add it to our to-do list!

Guides for Organizations

Guides for Schools

Emergency Response Guides


Former Employee Publicly Disparages Organization

This guidance helps you navigate unfortunate and unwanted public attention created by a disgruntled former employee.


School Redistricting

Comprehensive communication guidance - including twelve detailed communication strategies - to navigate your redistricting process.


Not Requiring Indoor Masking

There is sufficient evidence that masks provide very limited protection. Communicate your reasoning for not requiring masks effectively.

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Indoor Masking Requirement

Whatever your reason for implementing universal masking, it is important that you effectively communicate your reasoning to stakeholders.


School Closures Due to Dangerous Weather

Dangerous weather may require a school, or school district, to close. This guide helps you communicate decisions to all stakeholders.

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Misinformation Distributed on Social Media

Misinformation distributed on social media can have a lasting impact unless you act swiftly and decisively to correct it.


Misinformation Distributed by News Media

Misinformation distributed by the media can have a lasting impact on your organization unless you act swiftly and decisively to correct it.


Incident that Results in Casualties

Every organization operates with the possibility that an accident could occur that results in casualties and how you communicate is critical to your future viability as an organization.


Incident that Resulted in Injuries

Following an accident that results in injuries, communicate effectively to keep others safe and respond with care for stakeholders.

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Physical Threat to the Organization

When staff, clients, or facilities are in danger, it is critical to respond and communicate as quickly and accurately as possible.